SUPPORT
How to get the best from your logo
The following guide has been treated for you to better understand the requirements needed for us to get the best out of your co branded merchandise
Our accepted file types are: .esp, .ai, .pdf, .jpg, .png, .svg and .heic
Full Colour Printing
We use full color printing on our products. This allows for any and all possibilities, as long as the resolution is correct (300dpi for the print size you're looking to brand at). With this option, gradients of different colours, tints of specific Pantones, hightlights, drop shadows, and everything in between are all achievable.
Image File Types
An image isn't always just an image. To make sure we can work with your artwork effectively, we need to make sure that it's in the right format. Here's a breakdown of the types of image that we work with - and when we can work with them.
Vector images are 'drawn' using mathematical points on an x and y axis. These points are joined by lines, which form the outline of a shape.
Scaling these images simply relocates the points used to calculate how the image is shown, so they can be made larger or smaller without losing any detail - to whatever size you need!
Examples of file formats that can contain vector images include pdf, ai, and .eps.
Example:
Raster images (or sometimes called bitmap images) are made up of loads of tiny squares of colour called pixels.
When increased in size (to cover a large print area, for example), the pixels are also made larger. This makes the image lose detail, and it becomes 'pixellated'. This is why raster/bitmap images need to be of a high resolution - at least 300dpi (dots per inch).
Examples of raster/bitmap file formats include .jpg, .png and .bmp.
If you need your artwork in vector format so it can become scalable, but don't have access to it don't worry. We can get it sorted for you. We'll redraw your artwork in vector format. This should only take approximately 24 business hours however this depends on how complex the logo is.
Example:
